Call us now toll free:

About Hawaiian Organic Noni

Sunrise Organic Farm and Hawaiian Organic Noni are a family owned/operated 70 acre certified organic farm with an FDA certified organic Kitchen processing facility. We grow our own Noni, pick the fruit, process, package, and distribute. We do not private label or offer our products through multi-level marketing. We have total control over every aspect of growing our organic trees, processing our fruit and offering our products directly to you through our website, practitioners or stores.

My wife and I (Steve Frailey) moved to Kauai, Hawaii in 1982 from our organic farm in California. There were no roads, electricity, water or buildings but lots of Noni trees (Morinda Citrifolia) in our valley. Over the years, we built our house, processing facility, roads, drilled water wells and developed electrical systems through wind and solar. We also developed a deep relationship with Noni that was growing all through our valley.

Talking with older Polynesians and Hawaiians, we began to understand the true traditional use of this magnificent healing fruit. They ate the fruit raw everyday as a natural preventative to maintain perfect health. Many of you are familiar with Noni juice, but we learned to never juice the fruit because the potency is in the pulp. In Hawaii, I challenge people to go to Bishop Museum in Honolulu. For centuries, Noni was eaten raw and not juiced because, you won’t find a glass jar 150 years ago.

Today, Hawaiian Organic Noni is proud to bring the rest of the world the power of noni fruit.

Hawaiian Organic Noni is also actively involved in Hawaiian wildlife conservation including but not limited to the Albatross and the Monk Seal.


Success Stories
Jenny talks about how Noni helped her dog

"" MacGuinnis (my dog) is constantly plagued by itchy skin...for the life of us we cannot determine the cause. Today Cardy gave him a bath using the usual anti itch shampoo which usually works. Today it did not, so I thought I would try Noni on him. That was several hours ago. I just brushed him....the one spot where I put Noni is the ONLY spot that was not sensitive to touch. Guess what? I just rubbed Noni Lotion onto the other areas. This is the first time I have used it on MacGuinnis and I am more than impressed by the results! " 

Jenny,  Honolulu, HI

Love their Noni products!

"My coworkers told me about your site so I bought both the lotion and the leather and I will be a returning customer. I love that it is organic, family owned farm, and of course all the health benefits. The leather is so portable and much better than the juice. Thank you again for such a great product!" 

Linda Brooks  

This Noni Fruit is great!!

"A friend shared your lotion product with me for my shoulder pain and it worked immediately and lasted longer than any other product that I tried. My husband was skeptically however after just a couple of uses he was an fan. I went on your website and learned about the Noni Fruit Leather so I purposed it. My husband & I take it daily. We felt great. We are both huge fans of all of the Noni products and will never stop using any of them. We are so happy that we discovered Noni."