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About Hawaiian Organic Noni

Sunrise Organic Farm and Hawaiian Organic Noni are a family owned/operated 37 acre certified organic farm with an FDA certified organic Kitchen processing facility. We grow our own Noni, pick the fruit, process, package, and distribute. We do not private label or offer our products through multi-level marketing. We have total control over every aspect of growing our organic trees, processing our fruit and offering our products directly to you through our website, practitioners or stores.

My wife and I (Steve Frailey) moved to Kauai, Hawaii in 1982 from our organic farm in California. There were no roads, electricity, water or buildings but lots of Noni trees (Morinda Citrifolia) in our valley. Over the years, we built our house, processing facility, roads, drilled water wells and developed electrical systems through wind and solar. We also developed a deep relationship with Noni that was growing all through our valley.

Talking with older Polynesians and Hawaiians, we began to understand the true traditional use of this magnificent healing fruit. They ate the fruit raw everyday as a natural preventative to maintain perfect health. Many of you are familiar with Noni juice, but we learned to never juice the fruit because the potency is in the pulp. In Hawaii, I challenge people to go to Bishop Museum in Honolulu. For centuries, Noni was eaten raw and not juiced because, you won’t find a glass jar 150 years ago.

Today, Hawaiian Organic Noni is proud to bring the rest of the world the power of noni fruit.

Hawaiian Organic Noni is also actively involved in Hawaiian wildlife conservation including but not limited to the Albatross and the Monk Seal.


It is good to know that I can get my orders delivered so quickly.

"Thank you for your amazing customer service. I've placed two orders online since buying our original supply while we were on vacation in Kauai. Both have arrived in AL within just 3 or 4 days. It is good to know that I can get my orders delivered so quickly. Thank you for doing such a GREAT JOB." 

Donna Griffin  

Cured the Fungus on my toenails!

"I have used I don't know how many products in regards to the fungus on my toenails, none of them worked. I used the Noni Lavender Lotion, and within a month and half time it completely got rid of my toe nail fungus!" 

Michael,  New Jersey

Instant Pain Relief!

" We accidentally came across this Noni farm on our last trip to > Kauai. We weren't interested in the product, initially, as we were just > curious about the tour and how an organic farm works. However, after taking > the tour I bought some of the fruit leather and the icy > heat noni lotion. In just a few days my severe neck arthritis pain was gone! At > first I thought it must be a fluke or something else that I was doing. > However, I quickly noticed that if I missed a "dose" then my neck pain > would return, including numbness down my arm and into my fingers. I take > 3-4 noni fruit leathers / day and I am a new woman! The doctor's can't explain it, as they had me ready for steroids and surgery. I know this all sounds too good to be true (I can hardly believe it myself still), but the results of this have been absolutely amazing for me. Thanks Steve and Family for your dedication and for making this great product." 

Sara Levy