We invite you into our world of Noni.
Over 40 years of organic farming experience and Noni history lies across the 70 acres of our ancient valley and orchards stretching to the Pacific Ocean.
Meet us, learn about Noni's superpowers and our products, and explore behind-the-scenes of our organic farming practices that you can introduce to your home garden, too.
When you visit our farm, you become part of our Noni community, our ʻohana (family), and you're welcome back any time.
Experience the Farm
Farm Tour Details
Led by Real Noni’s Founder,
Steve Frailey & Family
Our family farm, Real Noni, located on the North Shore in Kilauea, Kauaʻi
M-W-F at 10 AM for 2.5 Hours
Learn about raw Noni and how we preserve its potency, our organic farming practices you can use at home, and see where it all started for us.
Noni in its most powerful form.
No one else uses raw, unfermented Noni pulp like we do. We perfected our low heat dehydration process through years of research, specifically to keep all the beneficial compounds of Noni intact.
Our Growing Philosophy
Through decades of organic farming experience, we’ve come to believe that you are what you feed your plants. That’s why we grow, pick, process, package, and label everything right here.
Let's go on a journey
Nope! Our farm tours are totally complimentary.
Free samples of our Noni Fruit Leather and Noni Lotions will be offered during the tour.
Our tours are by reservation only. You can schedule your tour here
Our family farm is located in between the towns of Kilauea and Anahola on the Northeast side of Kauaʻi. Once your reservation is confirmed, you'll be emailed specific driving directions to our farm tour meeting point.
*Approximate Driving Times From Nearby Towns
Hanalei: 25 min.
Princeville: 20 min.
Kapaa: 25 min.
Lihue: 40 min.
Poipu: 60 min.
We recommend wearing comfortable clothing, including good walking shoes along with a hat, sunscreen, and water bottle. Don’t forget your camera!
Our tours are offered in rain or shine! We’re on a lush tropical island, so passing showers are to be expected. When that happens, we do provide umbrellas, but please be aware it can get a little muddy—we are a farm, after all.
*Please note if there is unusual or inclement weather (flash flooding, thunderstorms, etc.), we may cancel the tour for safety precautions. If this is the case, we’ll reach out to you to notify you and reschedule the tour.
Due to the educational nature of the tour and the tour length, we are unable to accept tour reservations for children under 8 years of age.
There is no storefront at the farm. The farm is gated, so we kindly ask that you don’t swing by to shop, as you’ll be disappointed.
You may always purchase products directly from us here on our website, we ship around the world.
Visit our farmer’s market booth at the Princeville Farmers Market every Saturday from 9:30am-12:30pm.
For more information on which stores in Hawaii carry our products, you can check our store locator
Yes, at the end of the tour, there will be time for you to purchase products at a discounted price to take home with you. We can ship products to your home as well.
Unfortunately, self-guided tours are not available. You can reserve a tour spot here
Our gates open 30 minutes before your tour time. We ask that you arrive at 9:45 am as we meet all guests at our farm access road and direct you into the farm entrance.
Yes, we do accomodate for wheelchairs and walkers.
You will learn about the island, fruits, plants, animals, the organic farm and oh yes, the noni! The tour was fantastic. What a great way to learn about this fruit first hand, they are doing amazing work here. Don't miss this gem.
The noni farm tour was absolutely one of the highlights of my Kauai trip. Learn, explore, and taste! I left there feeling so inspired and connected. Thank you noni farm for giving me such incredible memories.
If you care about your health, are looking for help managing pain, or anything in between - this is a don't miss tour! Steve is a wealth of information and their noni products are wonderful!
What a wonderful time we had on the farm. We felt so welcome. We learned so much about noni and composting and gardening. Steve was so knowledgable. You'll regret it if you don't put it on your list.
I was expecting a sales pitch but was pleasantly surprised. The tour covered a wealth of information on Noni, the farm, plants, birds, worms, farming, and the list goes on. This is definitely hidden treasure on the island.
Worth every minute spent on the Noni farm. I love the product and have used it for over a year. My husband's knees and my back are so much better with Noni. My digestion is better too. I recommend this tour. Just do it.
Life changing. I can't say enough about how the tour has helped ours and others well being! There is a great amount of diversification of information, education and scenery.
I love this place. Nice to be around family and feel like family. Nice to come to something so rich with info of all kinds: health, sustainability, local wildlife, island history, agriculture. Loved it.
The passion they have for the product, the process and the commitment to excellence is contagious. A must do during a visit to Kauai.