Moving from California to Kauaʻi over 40 years ago—Steve and Richele stayed true to their guiding practices; growing clean organic food and protecting the land. Being vegetarians for 49 years and organic farmers since the 60’s growing Noni, one of Hawaii's principal medicinal plants became a passion. When Steve's not mowing, mulching, or growing happy, healthy Noni trees alongside his son and daughters, he's rooting on his favorite college sports teams and spending time with his family. Although Richele is no longer out pruning trees or answering the phones, she's focused on making everyone's job a little easier—from bringing smoothies to the Noni processing team, making local deliveries, and editing the Noni newsletter.

Being the first born child of Steve and Richele, Lola was introduced to organic farming from day one. From helping plant the original noni orchards in her famous “blue booties” to now overseeing our daily business operations. But, before returning to Kauai and joining the family business, Lola set off to see the world. Once she graduated from the University of Hawaii, Lola pursued a career in business management which took her halfway across the world to Europe. After experiencing many countries and cultures during her adventures abroad—Lola knew it was time to return to her roots. Today, Lola spearheads our business operations and customer experience. Lola has a passion for sharing the power of noni with customers from around the world. When she’s not sharing all-things Noni, she’s kicking off her day with a five-mile morning run, exploring healthy food recipes, or planning her next adventure abroad.

Having chased after beautiful moments all her life, it was no surprise that after Fawne’s training at Brooks Institute of Photography, she returned home to Hawai'i and built a career and life around capturing all that Hawai'i has to offer. When she’s not photographing magical moments on the Noni farm, she’s taking a dip in the ocean, playing music, or is on a sunrise/sunset adventure. To stay inspired, Fawne enjoys playing her harmonium, camping in the mountains, and exploring intentionally designed spaces.

Like his parents, Lucas shares a passion for organic farming and plant life. His fascination with living off the land led him to cultivate our valley with native Hawaiian plants and an abundance of tropical fruit trees. Thanks to him our Noni Ohana gets to enjoy seasonal fruits such as longan, lychee, avocado, mango, banana and macadamia nuts. Growing up, Lucas was Steve’s right-hand man helping dad expand the farm and start up the family business. He helped build our processing facility, aka The Noni Kitchen, formulated new products and traveled to trade shows to introduce Noni Fruit Leather to the health world. Today, when he’s not helping Steve with the latest farm project he can be found working on his fitness, cooking up homemade burritos or delving into the world of botany.

Born and raised in Haʻena, Kauaʻi, Dylan grew up eating our favorite superfood: Noni. With an early introduction to Noni from his father, Dylan was left with an inherent appreciation and knowledge surrounding this special fruit. Recognizing this, Steve knew this young man would be a great addition for the Noni team. Over the years, Dylan has helped fill many roles for the Noni ʻOhana—from befriending shama birds and planting Noni trees to managing production and assisting with farm tours. When Dylan’s not fulfilling product orders and helping share Noni with the world, he can be found on the soccer pitch as the captain of the Hanalei Soccer Team, surfing, hiking, or playing video games.