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Pure Hawaiian Noni

The superfood that
does it all.

Meet Morinda Citrifolia (aka Noni)

Trusted by ancient Polynesian cultures for thousands of years, Noni is a tropical fruit native to the south seas and one of nature's most abundant sources of antioxidants, vitamins, and phytonutrients. Don't let the cheese smell fool you—this is good stuff.

Why Real Noni?

The only source for noni in its most powerful form.

One Fruit. Endless Benefits.

Soothes Skin Irritations
Fast Acting Pain Relief
Supports Healthy Digestion
Powerful Anti-Inflammatory
Boosts Immune System
A Naturally Powerful Antioxidant

Did you know?

Our raw Noni Fruit
Leather is 14x more potent
than Noni Juice.

Noni Fruit
Noni Pulp

Noni pulp is a powerful anti-inflammatory and antioxidant to maintain overall health and wellness.


We stay true to the Polynesian’s maximum potency traditional use of this potent superfood.

Raw Food

No pasteurization. We dehydrate our Noni at a low heat below 115 degrees Fahrenheit that’s safe for the enzymes and antioxidants, and has been lab-verified for potency.

Higher Antioxidant Levels

Our Noni contains 340,000 ORAC (Oxygen Radical Absorbance Capacity), compared to Blueberries, which contain under 5,000 ORAC.

Pure & Simple

Our products are made with 100% pure, raw Noni.

Shelf Stable

Our Noni has a lab-verified two-year shelf life—no refrigeration required.

Better Value

One packet of Noni Fruit Leather is just $35—you’d need to purchase a lot of juice to get the same benefits.

No Pulp

When juice is made, the pulp is discarded, reducing the juice’s potency.


This process creates alcohol which degrades the potency of Noni destroying beneficial enzymes, antioxidants, and other micronutrients.

Highly Processed

Pasteurization destroys digestive enzymes, antioxidants, and other beneficial compounds.

Lower Antioxidant Levels

Contains only 1,506 ORAC (Oxygen Radical Absorbance Capacity)

Added Sugar

Noni juice is often diluted with sugar and other fruit juices.

Refrigeration Required

Noni juice has a shorter shelf life and requires refrigeration.

More Expensive

In order to get the same amount of nutrients as just one packet of Noni Fruit Leather, you’d spend about $420 on Noni Juice.

Try Our Pure and Potent
Noni Fruit Leather

Try Our
Pure and Potent
Noni Fruit Leather

Noni Fruit Leather has

60x More Antioxidant Power Than Blueberries

A Superfood With Super Powers
What Makes Noni Special
Raw Noni is made up of over 165 beneficial compounds, including these four major phytonutrients.
14x more potent than noni juice

Noni is high in antioxidants which can offer powerful protection against oxidative stress by protecting the body from the damaging effects of free radicals. Below values compare one 2"x 2" serving of Noni Fruit Leather vs. a 1oz serving of Noni Juice.

Noni Fruit Leather
Noni Juice
11x more potent than noni juice*

Found in the pulp of raw Noni fruit, Scopoletin is a potent anti-inflammatory that binds with serotonin to help regulate mood, sleep, hunger, and temperature.

Noni Fruit Leather
Noni Juice
12x more potent than noni juice*

Damnacanthal is found in Noni fruit and known to help protect from UV damage and stimulate T cell activity to help combat damaged cells.

Noni Fruit Leather
Noni Juice
9x more potent than noni juice*

Anthraquinones in Noni fight enzymes that break down collagen in the body, which help to slow down the aging process. Many anthraquinones also help regulate smooth digestion.

Noni Fruit Leather
Noni Juice

*Lab testing measured at 100g.

Health Grows Here

Noni is a Polynesian canoe plant that arrived in Hawai'i over 1700 years ago. Noni trees can grow up to 20 feet tall, with edible green leaves and a nutrient-packed superfruit that grows all year round.

"You are not only what you eat, but you are also what you feed your plants."

Steve Frailey, Founder

Made With Love
From Seed to Fruit
Through decades of organic farming experience, we've come to believe that you are what you feed your plants. That's why we grow, pick, process, package, and label everything right here on our family farm.
Planted in
Nutrient-Dense Mulch

We make our own mulch from tree trimmings and let it age in piles to create a nutrient-dense bed for our trees to grow. You won’t find any animal manure on our farm due to the antibiotics that might be present.

Fertilized Organically

At the farm, worms are our best friends. When combined with our fresh and aged mulch, this vermiculture supports the growth of rich, healthy Noni trees that fruit with the most potent Noni around.

Composted with Care

We use the farm’s organic matter and worm castings to brew our compost tea that we spray on the undersides of the leaves to infuse even more nutrients into every plant.

Processed Purely

Our specialized phytonutrient stabilization process uses a low-heat dehydration formula to keep our Noni in its purest, most potent form from the moment it leaves our farm, until it’s in your hands.

Want to learn more about our organic practices—and see them for yourself?

How to Use Noni

Enjoy Noni Fruit Leather

Tear and eat it raw, swirl it in your tea, or blend it in a smoothie. The options are endless—and so are the benefits.

Apply Our Skin Superfood

Apply our lotions and topical formulas to irritated skin for fast-acting relief, or clease, renew and exfoliate for a preventative routine.

Target & Ease Your Pain

Apply our pain-relieving topicals for fast-acting joint and muscle relief, exactly where you need it most.

The Power of Noni

Bottom line: my skin has never in the past 12 years of my life looked as amazing as it does now. 

Elisha G.

Sciatica has plagued both my husband and I for over 6 months now. Noni is the only lotion that will give us a good night sleep. Thank you so very much!

Elfi S.

I am employed by the fitness industry and have chronic foot and knee issues. This admitted skeptic is amazed at the results I have had with this product.


If anyone is suffering from a skin irritation, leave the aloe on the shelf and grab a bottle of this, it's unbelievable how well it works, I'm sold.

Boomer S.

The Noni Fruit Leather dramatically improved my 10 year old dog's mobility and energy. He's back to running up and down stairs, twice daily walks and to him the noni leather is his morning treat. Truly an amazing product!

Jim A.

I just bought Noni Fruit Leather, and I already feel better: my digestion has improved, and it has helped with bowel movements. I am a believer!


My husband has arthritic knees and back, and has found that your lotion gives the best topical pain relief of any product. 

Linda C.

I have been suffering from chronic nerve pain due to major surgery to my left ankle. The Pain Relief Noni Lotion has been a god send.

Maggie W.

I've been taking the Noni Fruit Leather for 2 months. I have more energy, I'm sleeping better and my doctor agreed my inflammation concerns have substantially improved. Thank you for helping me get my health back!

Parker C.

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