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Meet Morinda Citrifolia aka Noni

Noni, Morinda citrifolia, is in the family Rubiaceae. Trusted in Polynesian cultures for centuries, raw Noni is one of nature's most abundant anti-inflammatory & antioxidant sources, giving the body what it needs to heal, renew and thrive.

Traditionally, the whole fruit was consumed raw in almost its entirety and also applied topically to help soothe skin irritations and relieve muscle aches and pains.

Let's dive into the details and learn about all parts of this revered ancient canoe plant.

Noni Tree

Noni is a Polynesian canoe plant that arrived in Hawai’i over 1700 years ago. Noni trees can reach up to 15-20 feet tall and bear fruit year-round. The Noni bark and root were initially used to make a yellow dye.

noni tree growing on organic farm on kauai hawaii


Noni leaves take on a deep green color and have 18 beneficial compounds. They’re edible, often used as wraps, brewed into tea, and can even be used as a poultice.

noni fruit is beneficial for your health and wellness

Noni Fruit

This cheesy-smelling fruit contains 165 beneficial compounds and can grow to about the size of a potato. It starts out green in color, and as it grows, its color evolves from yellow to white when fully mature. Raw noni fruit is one of nature’s most abundant anti-inflammatory and antioxidant sources. 

noni is full of rich antioxidants for your health

Noni Flowers

What’s rare and unique about Noni trees is that they produce the fruit first with 50-75 flowers that bud from the fruit afterwards. There are only about a dozen other plants that do this in the whole plant kingdom! Ethnobotanists believe the 165 beneficial compounds found in the raw pulp of Noni come from the bees, pollen, and air through the flowers.

noni flowers are unique that it produces first a fruit than the flowers

We invite you into our world of Noni

No one else uses raw, unfermented Noni pulp like we do. It took us years of research, growing, and testing to understand how to preserve raw Noni for maximum health benefits...but we did it. From our family farm to you, our lineup of products are free of toxins, full of antioxidants, and 14x more potent than Noni juice. We look forward to helping you discover your noni ritual and experiencing firsthand the powers of this ancient superfood. 

E Komo Mai ~ Welcome


Cat Angeles

Just visited Kauai and saw this product in a store in Kapaa. Have always wanted to try noni- now that I have some pretty severe arthritis in my shoulders I decided to try the fruit leather. Eating it as is is a challenge, but rolling it ans swallowing is much easier. This is week 1, so looking forward to great things. Do you recommend using both internal and external products at the same time?

Dennis Gyorkos

Aloha, we just came back from two week’s vacation on Oahu and fell in love with Hawai’i. We will be definitely coming back and almost saying let’s move there. We live in Alberta, Canada and just loved the constant temperature there and the plants as we love gardening and I would love to try to grow Noni shrub in my heated garage where I am currently growing lemons and limes. Such a beautiful shrub. We will have to visit your island next time and do the tour. I bought a bottle of the healing lotion and so far liking it and will have to order more when I run out and some fruit leather. I loved your family history, I grow organic in our small greenhouse that just went up last year but it is only used part of the year due to fuel price and we are on the north side of a hill and don’t get much winter sunshine and do get -40 at times in the winter. Thanks for what you do as stewards of such a beautiful plant and fruit. Mahalo, Dennis

Michael Renkas

Great information. Do you harvest/process the fruit after it flowers or during blooming? Thx

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